About this deal
Evermore was a spontaneous product of Swift's extended collaboration with her Folklore collaborator Aaron Dessner, mainly recorded at his Long Pond Studio in the Hudson Valley. Swift was the world's top paid solo musician of 2020,  and the highest paid in the US, thanks to her revenues from Evermore and Folklore,  which according to Junkee were "alternative experiments" taken mainstream by Swift's "sheer star power".
Happiness", the melancholic seventh track, is an ambient  ballad  driven by "hazy" synthesizers, hi-hats, violin, bass,  organs,  piano and drone.
It ventures deeper inside the imaginary world Swift built with Folklore,  blending facts and fiction. Jon Pareles of The New York Times commended its diligent sound and poised lyrics, and noted more character studies in it than Folklore. Aaron Dessner and his twin brother, Bryce Dessner, sent Swift some of the instrumentals they made for their band, American indie rock band the National.
Evermore blends alternative rock, indie folk and chamber pop styles, carried by fingerpicked guitars, somber pianos, lavish strings, and sparse percussion. Mikael Wood of the Los Angeles Times felt that the album is Folklore 's leftovers, and "simply repeats its trick", but named "Tolerate It", "Gold Rush", "Champagne Problems", "No Body, No Crime" and "Dorothea" as highlights. Evermore was 2021's best-selling alternative music album and Americana album in the US and the UK, respectively.The International Federation of the Phonographic Industry (IFPI) named her the best-selling solo artist and female artist of 2020, and second overall. Evermore also analyses conflicted emotions and possibilities,  aside " noirish twists" in plots.